Fanboys Are Crazy, Not Brand Loyal
The Internet has been abuzz this week with a column on the psychology of Fanboys . The piece, by David McRaney, basically dives into cognitive dissonance and its conflict with self-perception theory. These are two fairly well established principles, and McRaney is right to apply them here. The logic is thus: our minds want to reinforce decisions we make, even when were wrong. Our mind make a …
(read here…)
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